Case example
This example shows how Amplify is used to ensure HCP adoption in the first 12 weeks of a launch. Each adoption process will be different and guided by each HCP’s individual knowledge gaps, objections, and needs. Underneath the video, you can go deeper into what happens at each touchpoint of this HCP’s journey.
Launch Week
Secure e-consent from HCPs
Secure e-consent from HCPs via self-guided experiences on web portals. After providing e-consent the engaging dialogue continues to brand benefits.
Week 2
Interactive product detail: target patient profile in focus
The HCP receives approved email (AE) with link to a landing page providing an interactive full product detail with a focus on the target patient profile. The HCP is prompted to search for the right patients and recall them for treatment review.
Week 4
Addressing key MoA objection
Following the Rep Meeting, the HCP is sent a rep-triggered email to address a key objection related to MoA. The email links to a guided experience for the HCP to address the objection, including an approved medical response. Based upon this new information, the HCP is prompted to identify new patient segments for treatment.
Week 6
KoL webinar
HQ sends a one-to-many email with invitation to a launch KOL webinar. HCPs click the link and are met with an interactive guide on how to register for the meeting and how to pose topics for discussion.
Week 8
HCP guided web portal
An approved email with login to the webinar is automatically sent and further details about the webinar are provided. The HCP is taken back to the web portal where the HCP is also guided to other areas of interest including efficacy, safety, dosing, and reimbursement.
Week 10
Webinar follow-up
After the webinar the HCP is sent a rep-triggered email to remind about the patient support programs. These are provided as guided experiences on the web portal – where the HCP is also prompted an option to order relevant patient support materials.
Week 12
Book a virtual appointment
Overview of complete safety profile is provided along with patient case showing Real World Evidence. An invitation to book a virtual appointment with an MSL is provided via online journeys on relevant web pages. The integration enables the HCP to book the meeting when it suits him or her directly in Calendly.
